BOOZ ALLEN EVENT PROMOTION

Client: Booz Allen Hamilton

Background: As a major sponsor of the Atlantic Festival in September 2018 and SXSW in March 2019, Booz Allen Hamilton had their own locations on site to showcase the application of new and advanced tech with speakers, demonstrations, and discussion.

Goal: Boost awareness of Booz Allen’s presence at the festivals, drive traffic to the Booz Allen Innovation Zone, and encourage attendance at the various speaking panels in their space.

We decided to create videos and GIFs to grab attention via social media because video content has been proven time and time again to have a far better reach on social media than any other media. After the event, the videos and GIFs performed so well that they continue to use the content for paid social ads and our team was just contracted to create more content for them during the 2019 SXSW Festival.

Atlantic Festival Deliverables:
- GIFs & Graphics for promotion of panels via social media
- Wrap-up videos at the end of each day of the festival
- 7 LIVE interviews with industry leaders for Booz Allen Hamilton’s Facebook page.

SXSW Deliverables:
- Promotional Post Card Design
- Discussion Panel Promotional Video
- Website landing page design
- Wrap-up videos at the end of each day of the festival
- Live & recorded video coverage of all speaking panels